I have to admit, I wasn’t expecting them to look like this. It’s either genius or madness.

Price? $500 for the 16GB model and $400 for 8GB model.
16GB lets you have 750 pictures – averaging out to 21MB per picture. That seems large – but don’t have a statistically interesting dataset to compare it against. Also given what these pictures purport to do, it would be reasonable to expect larger file sizes.

Specs are here: https://www.lytro.com/camera
Some highlights…
Makes sense that it needs a custom format. I wonder if there’s any way to see thumbnails when viewed in Windows Explorer or Mac OS X.

Megarays!
I’m still a little concerned there aren’t a lot of example pictures on the website. Selling a camera, one would think the Lytro site would have hundreds available.
Some other tidbits:
Not much here has removed my skepticism, but let’s see what happens when there are some hands-on reviews.