I go here: http://www.logicalincrements.com/ – the Logical Increments PC Buying Guide. FYI – this is one big image.
I look at the column called “GPU”…

And scroll down to the row labeled “Good”

And then at the intersection of that column and row, I buy what it says

I've been very satisfied with my results (at the time it I bought my last video card the AMD HD 6850 was in the “good” range):
Mini-Review of the Sapphire AMD Radeon HD 6850 PCIE Video Card
Guides aren't a replacement for personal judgment and diligence – choose wisely. Still, this is a pretty useful tool. :-)