I have no idea or recollection what IBM advertising in today's New York Times, but I did like their full-page advertisement. Specifically this large graphic caught my eye.
(Click on the image for a larger version)
I offer my apologies for the poor image quality. This was taken with my Galaxy Nexus 2 phone instead of a real camera. I performed a little bit of color correction to match the vibrancy I remembered on the printed page.
Related reading: Why did IBM Survive?