« A Document With all the Visio 2010 Shapes | Main | Interlude: A remake of Justin Timberlake's "Like I Love You" by Pete Oak »

An Anecdote on Innovation  

A few months ago a coworker and built something (still in progress) in great excitement showed it around to get some feedback. One response struck me: “Who is asking for this? Do you have any numbers to gauge interest?”

My response (paraphrased): Zero. Customers are very unable to articulate a desire for something that they don't know that they don't know could exist.

Big innovation happens in this space: creating concepts/solutions/product that not only didn't exist before but that couldn't have existed before. That's why it's hard, folks :-)




PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>