viziblr

The expected announcement didn’t disappoint.

Here’s the commercial:

TechCrunch has  a good “hand’s-on” video also

Some highlights and thoughts:

• Arrives in late November
• 7” tablet versus 9” for the iPad 2 – Some people make a big deal about this but I think it’s a non-issue. At 9” the iPad2 can be unwieldy when trying to hold, read, or pull out of a backpack.
• Buyers get a three month trial to Amazon Prime and to 17 Conde Nast magazines
• Screen looks good: good color saturation and contrast.
• Resolution is 1024x600 for Kindle Fire versus 1024x768 for iPad 2. With smaller physical dimensions, this means Kindle fire has a greater pixel density than the iPad2.
• UI seems very responsive
• HD-like aspect ratio – I personally have been enjoying the more square aspect ratio of the iPad, but not a big deal